2 min read · Updated
Should my website show the people, not just the business?
The short answer
Yes. People want to know who will come to their home or do their hair. Listing each person’s skills, licenses and languages helps customers and AI tools answer “who can do this?” — just only list licenses you actually hold.
Why faces matter
Letting a stranger into your home takes trust. So does trusting someone with your hair. A name, a photo and a line about each person make that easier.
What to list for each person
- First name and a photo — with their OK.
- What they do best.
- Licenses and certifications they actually hold.
- Languages they speak.
- A short line in their own words.
It helps answer “who can do X?”
When each person’s skills and languages are written out on your site, customers can see who fits. AI tools can too: ChatGPT’s local results draw on web results, and your site is one of them. That helps with questions like “Who installs EV chargers near me?” or “Which stylist does curly hair?”
Be honest
Only list licenses you actually hold, with their exact type. Don’t list a license for someone who doesn’t hold it. If a skill is still being learned, leave it off.
Do it yourself
- Make a list of everyone customers meet.
- Ask each person if they’re OK being on the site.
- Take a photo of each person in daylight, at work.
- For each person, write: what they do best, the licenses they hold and the languages they speak.
- Check every license against the real card or certificate.
- Add a “Meet the team” section or page to your site.
Want us to do it?
A “Meet the team” page
Send us names, photos, skills and the licenses each person holds. We add a page for your team to your website.
$60 one-time, added to your website
Not sure what you need? The free check looks at how your business shows up online.
Sources
- Search Engine Land: How does ChatGPT conduct local searches?
Last checked . This guide is general information, not legal advice.